How to create a newsletter?
In this article, we will deep dive into how to create a newsletter, where I will outline 8 steps for creating an engaging newsletter. I will also share how you can use the Getynet Membership Management Software to create a newsletter, swiftly and efficiently, following these steps.
Create an engaging newsletter in 8 steps
1. Define the goals you want to achieve
Before you start creating your newsletter, you need to consider what you want to accomplish with your newsletter. What are your goals? Do you want to inform your target audience, or do you want to engage them and guide them to your products or services? Perhaps you want to do all three of these things.
When you know what to achieve, it is much easier to create the content for your newsletter and define what you want to communicate through that content.
Let us say you want to inform your members on upcoming events, then practical information should be easily accessible early on in the newsletter. Headlines that inform what kind of event it is, what date it is being held, and what the deadline for sign-up is, should be very clear. If you want to push sales, you can add discounts or inform us of special offers in the newsletter.
When you use Getynet Member, you can filter newsletter recipients based on membership category or other self-defined parameters. This ensures that each relevant member gets the information that is tailored to them.
2. Write an eye-catching subject line
An engaging subject line is crucial to capture the attention of your audience. In fact, 47% of all email recipients say that they open an email based on the subject line alone. And not only that, 67% of them also state that they mark the email as spam because of poorly formulated subject lines. If this does not give you an indication of how important a subject line is, then I do not know what will.
A subject line should be concise, to the point, and it should engage the recipient. It must be tailored to the personal needs or interests of your customer or member. Ensure that it piques their interest; explore some good examples below:
- “Get updated on the latest news from [your organization]”
- “Exclusive offer for our valued members”
- “Few spots left – Sign up for our upcoming webinar”
3. Make the newsletter content visually stimulating
The content must also be visually appealing, which I cannot stress the importance of enough. Structure it in a neat way that includes several different subheadings and paragraphs, with various information, images, and Call-to-Actions (CTA-buttons). A clean design that balances text and visual elements must be of top priority.
Do not forget that the content must be optimized for mobile devices, as many people read their newsletter on the go. In fact, 41% of all newsletters, 41% of all newsletters are being read from a smartphone, which underscores the importance of mobile friendliness.
4. Segment you emails
Email segmentation is a big part of newsletter and email campaigns. What this entails is to segment your audience and produce more uniquely written emails that are tailored individually to the different audience segments. This can provide even better results.
The best way to accomplish email segmentation, is to use a CRM software that helps you to gather and analyze data, which is the foundation for these targeted emails.
According to HubSpot, segmented emails drive 30% more opens and 50% higher Click-Through-Rate (CTR) compared to non-segmented emails. Oftentimes, the CTR is the most important KPI to measure email campaign performance.
When you use Getynet Member, you can filter email recipients based on membership categories. This makes it possible to send out tailored newsletters to groups of members that would benefit from the information. Our system provides a cost-effective and time-efficient way of segmenting and targeting your newsletter.
5. Use customer stories and examples proactively
I recommend you to think about the story you want to convey in each email. When you do story-telling in the newsletter, you should back this up with client cases or successful customer stories. Customer stories are an effective way of demonstrating what you are able to provide to future customers or members. Additionally, it provides a human touch to the content and creates a stronger connection with your email recipients.
6. Test and optimize your newsletter
Before you launch your newsletter, you should test it. Not only to check for spelling mistakes or color differences, but also to ensure that it is optimized for mobile devices.
7. Analyze the results of your newsletter engagement
Once you have launched the newsletter and sent it out to a segmented group of members or customers, you should also analyze the output of the campaign. What kind of subject line leads to the higher opening rate, and what kind of content garnered the most clicks? These insights are valuable when you are planning new email campaigns.
In Getynet Member you will get access to detailed reports on opening rates, CTR, and more. You can also see which members who open the newsletter and which people who are engaged with the content you create.
8. Automation
Automated newsletter that are being sent out by schedule will save you a lot of time. Send out reminders, news, or upcoming events automatically, which saves you time and leaves you to focus on creating new content for upcoming newsletters.
Summary of how to create a newsletter
In order to create an effective newsletter that provides tractions to your website, you must balance professional design with targeted content. In Getynet Member you get access to a membership software that allows you to create newsletters that engage your desired target audience. The list of recipients are updated automatically when new members register in your organization, and segmented email functionality allows you to customize your newsletter to various audiences.
