What is a CRM, and how do you benefit from using the software?
91% of all companies with 11 employees or more use a CRM software, while 50% of smaller companies (10 employees or less) are starting to lean into the same technology¹. This speaks volumes about the relevance of CRM today.
In this article, we will deep dive into what a CRM software is and its use areas in data management and customer insight. We will also explore how you can take advantage of the Getynet Membership Management Software that inhabits central CRM-functions that are specifically designed for membership organizations.
¹ https://www.lime-technologies.com/en/insights/what-is-crm/
What does CRM stand for?
CRM is an abbreviation for Customer Relationship Management. A CRM software is a platform that helps businesses and organizations with customer management. This includes communication with customers and administrative handling of existing clients and members as well as potential new customers. The CRM software becomes a central hub for all customer or membership data that is crucial for executing daily operations in an organization. Customer data is for example contact information, purchase history, or any other interaction.
The main functions of a CRM software
- Data management, including the storage and administration of identity data
- Sales tracking, which is an automated part of the sales process
- Automated marketing efforts that are based on the identity data you have on file
- Customer service, including efficient and effective handling of customer requests
- Analyses, including insight into customer behavior that improves your decision-making process
Valuable customer data
CRM software is an essential part of accessing and utilizing customer data. In fact, 74% of all users state that the software has provided better insight into and access to information about clients or members . It is valuable because you can target your marketing efforts in a more strategic manner, as well as improve customer service and streamline your processes within sales. In general, you will experience an optimization of all internal workflows.
CRM software for smaller businesses and trade organizations
You do not have to be a huge enterprise or an organization with thousands of members to get your money’s worth on a CRM. Smaller businesses or trade organizations can easily scale the software as they see fit. You can tailor it to your needs and implement those modules that are relevant for your customer base.
If you have a small business, you should use a CRM software that is user-friendly and tailored to your business size, meaning that it should be cost effective and include the necessary modules you need. These should be quite straightforward, not needing heavy training or technical knowledge.
How will a CRM streamline your daily business operations?
We are in a digital world where the usage of data has never been bigger. To effectively deal with this data, you need to put all of your customer relationships in a system. A CRM software provides you with that solution. Customer relationship management ensures that you communicate precisely and efficiently to all customers and members.
Additionally, the CRM software ensures that all of your employees and colleagues have the same access to up-to-date customer data. This is a surefire way of achieving customer loyalty, where every client will sense your personal commitment to them. This will strengthen your customer relationship, which will increase loyalty.
Getynet Member: A tailored CRM solution for membership organizations
There are several big CRM software out there on the market, but not all offer tailored modules. For membership organizations it is oftentimes essential to tailor the software to their members and their needs. If you use the Getynet Membership Management Software, you get access to a CRM system that is tailored after what you need to communicate with your members in an efficient and structured manner.
What sets apart our software from any other, is our wide offering of integration opportunities. This allows you to gather all data in one place, rather than relying on several different systems.
A selection of our most important features
- Integration with your website: Data on customer behavior from your website is stored in our software, which gives you an overview of the customer journey from start to finish. Visualize who the person who visits your site is, and see their movements from checking out your collection to signing up or completing a purchase.
- Customer and member portal: Members can update their own information, sign up for events, and get access to important resources via our user-friendly portal.
- Administration: Get an overview over all events, including registration, follow-up and communication with your members.
- Newsletter: Send out tailored newsletters which are based on membership data. The email campaigns become very efficient.
Explore all the features in Getynet Member
Getynet offers a wide range of solutions that are gathered in one intuitive and user friendly software. This helps membership organizations to streamline their daily operations, from doing administrative tasks to communicating with members.
This integrated solution ensures that all your membership data is gathered in one place, regardless of which platform your customer or member has interacted with. For that reason, Getynet is one of the best CRM software solutions available to membership organizations who want to gain the complete overview of their members and their needs.
Get in touch with us today
Are you curious about our software? Do you want to know more about our features? We encourage you to reach out to us today, and we will answer all your burning questions.
